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Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides
Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides
For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement. In May issues of Inc., the client-agency team employs LED technology to let readers gaze "beneath" the metal skin of a 911 and inspect it...
Wearable Data Gives Marketers That Real-Time Connection with Consumers
Wearable Data Gives Marketers That Real-Time Connection with Consumers
Alanna Cotton, VP of mobile computing marketing at Samsung Electronics, joined Under Armour, and Microsoft at OMMA SXSW in Austin at South By Southwest Interactive to discuss how brands will use the data from wearable devices.
Golf.Com Tees Up Mobile Video for on-the-Go Instruction
Golf.Com Tees Up Mobile Video for on-the-Go Instruction
Time Inc.’s Golf.com is helping readers with their golf game through a new mobile application that uses video to provide personalized coaching, putting it in competition with Condé Nast’s Golf Digest mobile video how-to launch. The pub...
A Multidimensional Look at TV Advertising: Chess Anyone?
A Multidimensional Look at TV Advertising: Chess Anyone?
Maintaining the integrity of an ad supported T/V experience in an increasing on-demand world is the game at hand. As we can see, it has many layers, players and challenges. From a distance it seems confusing and hard to play. But within its multidim...