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Dotmailer Founder: Email Is the Key To Unlocking Consumers Digitally
Dotmailer Founder: Email Is the Key To Unlocking Consumers Digitally
Email has become the digital key to unlocking consumers online, the founder of dotmailer, Tink Taylor, claims. “Being without an email address is equivalent to being homeless online,” he told CMO during a visit to Australia to launch the em...
Golf.Com Tees Up Mobile Video for on-the-Go Instruction
Golf.Com Tees Up Mobile Video for on-the-Go Instruction
Time Inc.’s Golf.com is helping readers with their golf game through a new mobile application that uses video to provide personalized coaching, putting it in competition with Condé Nast’s Golf Digest mobile video how-to launch. The pub...
A Year After the 'Somber Bowl,' the Super Bowl's Ads Go Happy Again
A Year After the 'Somber Bowl,' the Super Bowl's Ads Go Happy Again
If Super Bowl ads mirror what corporate America thinks the country wants to see right now, one thing is clear: We could all use a laugh. Or, at the very least, a break, from a dispiriting news cycle and doom-and-gloom political season that has filled c...
Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine
Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine
Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourt...